Copywriting
Square format tri-fold brochure developed for the launch of a new alliance-based service line, HMS|IntegritySource, for the 2007 annual conference of the National Association of Medicaid Program Integrity.
Full-page ad created for the December 2007 issue of Governing magazine. It conveyed the necessity of of good information for good policy decision-making while hinting at the negative consequences of inadequate information.
Inspirational message about accountability, from HMS president Bill Lucia to all employees. This was one of a number of occasional messages delivered in an online vehicle called Bill's Blog.
Municipal Fleet Management Case Study, created in August 2004 for Quinn Fable client, AT&T Wireless. I created the content, and worked with in-house designer Chris Chirone to create an informative marketing piece.
Tri-Fold Brochure, created in October 2003 as part of a branding campaign for Ace Payroll Services, Inc., a regional provider of payroll services. I wrote the content, and worked with designer Gabe Evans to create a unique sales piece.
The Art for Humanity World Tour, 2005--2010 Brochure, created in June 2004 for The T.F. Chen Art For Humanity Foundation and the T.F. Chen Cultural Center, a non-profit art education organization. I created the written content, and worked closely with the Foundataion leaders to create an informative and compelling document.
Data Solutions Sell Sheets, created in October 2004 for Quinn Fable Advertising, a Manhattan-based direct marketing agancy. I created the written content, and worked very closely with in-house graphic designer Chris Chirone.
The CSEE 2003 Annual Summary, was created in May 2004 for this non-profit education organization. I wrote all content and worked with designer Gabe Evans to create this innovative piece.
PORTFOLIOS
"Man is a creature who lives not upon bread alone but principally by catchwords."
- Robert Louis Stevenson
Copyright 2011, Paul H. Hebner
All Rights Reserved
College recruitment brochure developed in 2008 for a healthcare services company. It leveraged the altruistic aspects of working in the healthcare industry.
Software datasheet developed in 2011 for an enterprise-level auditing and compliance software company based in New York City.
